Essentialism: The Disciplined Pursuit of Less (buy from Amazon.com)
by Greg McKeown, published 2014
This past year I’ve been exploring topics related to the concept of mastery. It is so tempting for me to try to be interested in everything I come across and consequently it’s a real challenge to be selective and commit to being a master of only a few things. Essentialism was recommended to me by a friend and it’s a great concept inside of an okay book.
The key to essentialism, which is a combination of the ideas of prioritization and mastery, is to be conscious of tradeoffs. One has to develop a habit of asking, “What will I NOT do in order to get this done?” Progress in one aspect of life can only be made at the expense of denying progress in all the others.
The author teaches at Stanford and implements the empathy-based design thinking approach in his essentialism advice. In this case, he offers several techniques for building empathy with yourself– to gain clarity about your purpose, to acknowledge physical limitations (primarily sleep) necessary to making sustained progress and to engage in free-spirited play to unlock creative thinking and avoid self-reproach. And like a design thinker, he advocates a kind of Minimum Viable Product approach to making progress on your priorities. Don’t set your sights on one big effort, or assume that you can define the endpoint of your efforts before you get there; start with a rough idea of where you think you want to go and think of the next tangible iterative step you could make to progress. In so doing you’ll develop confidence and motivation to keep moving forward.
One thing I enjoyed most about the book were the numerous pithy quotes at the masthead of each chapter and sprinkled throughout the text. I might copy a few of them into the blog after I finish writing this. On the other hand, the book is also another disappointing amalgamation of pop business and productivity stories, name-dropping and “stuff my friends did that I thought was worth including in my book” that deny this book a chance to enter the pantheon of classics, aside from the fact that it really offers nothing new on this subject other than the marketing of the idea.
The four-part structure of the book, Essence, Explore, Eliminate, Execute, has the clear “focus-flare” cadence of the Design Thinking toolbox’s Empathize, Define, Ideate, Prototype and Test. Essence sounds like Empathize, Explore sounds like Define, Ideate sounds like Eliminate and Prototype/Test sound like Execute to me.
In thinking about the message of focusing on what’s really important, I made a note in the margin on one page which said, “if it feels like I can do anything I want with my life, it’s ironic because I will in fact only do one of those things.” If that’s true, and I think it is, it would be better to figure out what that one thing is sooner rather than later lest I risk wasting a lot of my time on what turns out to be non-essential.