DreamWorks Animation CEO Katzenberg On The Studio’s Future Opportunity ($DWA)

Am I reading this correctly? Is he saying films like Madagascar 3 generate $1.5B in revenue over their lifetime, and that in the future these films will generate $3.75B in revenue?

From a USA Today interview:

Take a movie like Madagascar 3. About 150 million people pay us about $10 from beginning to end on the movie. Some people go to the movie theater, some buy a DVD, some get it from HBO, some from Netflix, some from Redbox. But you sort of take it through the whole course, whole life of the movie, (it) is about 150 million people, and it’s about $10, on an average.

Ten years from now, two and a half billion people are going to pay us, on average, $1.50. Literally hundreds and hundreds and hundreds of millions of people for 65 cents will watch it on a smartphone in all parts of the world. Then you’ll pay $2 to watch it on your iPad. You’ll pay $5 to watch it on a big high-def flat-screen TV, and you’ll pay $15 to watch it in a premium movie theater, $25 to watch it in IMAX and $10 billion to watch it in Richard Branson’s spaceship somewhere.

The one thing that the movie business has done, which is very different than music, is we have always made our product available to people in different shapes, different forms, different prices. You can own it, you can rent it, you can borrow it. Please don’t steal it. Digital will move us to a mass, mass, mass market, radically different from what we have today. All the stakeholders will change in terms of what their stakes are.